Janice Lee
Coldwell Banker Realty 415-832-9151

MARKETING PLAN

EXCLUSIVE PROPERTY MARKETING

In today's competitive real estate market, the key to success is differentiation - doing common things in an uncommon way. In fact, differentiation from the competition has become the cornerstone of outstanding real estate service.

We are proud to deliver exceptional property marketing that is designed to attract attention, showcase your property's distinctive qualities and help your home seal quickly and for the best price. From professional photography to a single-property website, brochure, direct mail and TV promotion, we ensure that your property is uniquely positioned to sell. 

 

Professional Photography

PROFESSIONAL PHOTOGRAPHY 

Include 36 professional photos perfect for print and online to make your property look its very best

 

Property Brochure

PROPERTY BROCHURES 

Beautiful, professionally printed property brochures to showcase your home

 

Single Property Website

SINGLE PROPERTY WEBSITE 

Professionally designed property website that is viewable on all devices and easily share via social media.

 

TV and Online Promotion

TV AND ONLINE PROMOTION

Professionally produced spot featured on Coldwell Banker's TV show, At Home in Northern California, Sundays at 4 pm on ABC7 in the San Francisco Bay Area and on FOX35 at 5:30 pm in Santa Cruz and Monterey Bay, and posted on Coldwell Banker's YouTube channel.

 

Targeted Online Advertising

TARGETED ONLINE ADVERTISING 

Geographic targeting technology markets your property directly to local buyers online and on social media

 

Just Listed eFlyer

JUST LISTED EFLYER 

"Just Listed" Announcement eBlast sent to an exclusive list of personal and professional contacts

 

Silver Envelope Home Announcement

SILVER ENVELOPE HOME ANNOUNCEMENT

Stunning, trifold property announcements direct mailed to your neighborhood in silver envelopes that get noticed.

 

Mobile Brochure

MOBILE BROCHURE

Exclusive yard sign panel with CB Mobile Brochure technology that delivers your home's unique details and photos to consumer mobile phones

 

Property Tour

PROPERTY TOUR

Professionally produced photo slideshow with narration

 

Print Advertising

PRINT ADVERTISING

Eye-catching property advertisement in one of the region's prime print publication

 

Area REALTOR Notification

AREA REALTOR NOTIFICATION

Agents at local real estate companies in your area will be notified that your home has come on the market

 

Internet Marketing Advantage

INTERNET MARKETING ADVANTAGE

Your home will be shown on hundreds of websites, including the most-visited real estate websites in the world, putting it in front of potential buyers everywhere. Our comprehensive internet marketing strategy includes displaying your home with a detailed description and multiple photos on the most-visited real estate website

 

Seller Updates

SELLER UPDATES

Detailed report outlining everything that has been done to bring your home to market and maximize its exposure

 

 

 

 

120 Marview Way, San Francisco was featured in At Home in Northern California on ABC7 and was aired on February 10, 2019.